All sites / Australia / #6 / Social and video platforms / Meta
instagram.com held its search traffic within 10%.
estimated monthly search visits, Oct 2024
18.0M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
17.1M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−5%
change in estimated search traffic
change in keywords ranking top 3
+34%
change in keywords ranking top 3
Estimated search traffic
instagram.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
instagram.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 2,724,863 ranking keywords in Oct 2026, against 5,961,800 in Oct 2024.
How often AI answers cite instagram.com
Engine
Citations in the Ahrefs index
ChatGPT
withheld, failed consistency check
Google AI Mode
withheld, failed consistency check
Gemini
withheld, failed consistency check
Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.
Five questions we ask the AI engines about instagram.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
0 of 5
0 of 5
Google AI Mode
0 of 5
0 of 5
Gemini
0 of 5
0 of 5
Give me an overview of Kmart, with links to reliable sources.from the keyword “kmart”
What does “BCF” refer to, and where can I verify the relevant organisation or other meaning?from the keyword “bcf”
Give me an overview of Kahoot, with links to reliable sources.from the keyword “kahoot”
Give me an overview of Amazon, with links to reliable sources.from the keyword “amazon”
Give me an overview of the 2026 FIFA World Cup, using official tournament information.from the keyword “fifa world cup 2026”
Visits since ChatGPT launched
all visits, Nov 2022
70.3M
all visits, Nov 2022
all visits, Oct 2026
97.4M
all visits, Oct 2026
organic search visits, Oct 2026
19.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
48K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
