All sites / United States / #6 / Social and video platforms / Meta
instagram.com grew its search traffic 10%.
estimated monthly search visits, Oct 2024
268.9M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
296.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+10%
change in estimated search traffic
change in keywords ranking top 3
+59%
change in keywords ranking top 3
Estimated search traffic
instagram.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
instagram.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 25,572,263 ranking keywords in Oct 2026, against 46,892,709 in Oct 2024.
How often AI answers cite instagram.com
Engine
Citations in the Ahrefs index
ChatGPT
withheld, failed consistency check
Google AI Mode
169,804
Gemini
63
Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.
Five questions we ask the AI engines about instagram.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
0 of 5
0 of 5
Google AI Mode
0 of 5
0 of 5
Gemini
0 of 5
0 of 5
Give me an overview of “dodgers”, with links to reliable sources.from the keyword “dodgers”
Give me an overview of “fifa world cup 2026”, with links to reliable sources.from the keyword “fifa world cup 2026”
Give me an overview of “steelers”, with links to reliable sources.from the keyword “steelers”
Give me an overview of “dallas cowboys”, with links to reliable sources.from the keyword “dallas cowboys”
Give me an overview of “rockauto”, with links to reliable sources.from the keyword “rockauto”
Visits since ChatGPT launched
all visits, Nov 2022
762.5M
all visits, Nov 2022
all visits, Oct 2026
1.1B
all visits, Oct 2026
organic search visits, Oct 2026
228.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
599K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
