Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #8 / Social and video platforms / Meta

instagram.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
40.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
38.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−5%
change in estimated search traffic
change in keywords ranking top 3
+43%
change in keywords ranking top 3

Estimated search traffic

022.5M44.9M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202440.8MOct 202539.9MOct 202638.9M
instagram.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0541K1.1M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024691KOct 2025742KOct 2026985K
instagram.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 3,214,939 ranking keywords in Oct 2026, against 7,036,836 in Oct 2024.

How often AI answers cite instagram.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode38,848
Gemini9

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about instagram.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT0 of 50 of 5
Google AI Mode0 of 50 of 5
Gemini0 of 50 of 5
  1. Give me an overview of “fifa world cup 2026”, with links to reliable sources.from the keyword “fifa world cup 2026”
  2. Give me an overview of “man utd”, with links to reliable sources.from the keyword “man utd”
  3. Give me an overview of “man city”, with links to reliable sources.from the keyword “man city”
  4. Give me an overview of “smyths”, with links to reliable sources.from the keyword “smyths”
  5. Give me an overview of “zoopla”, with links to reliable sources.from the keyword “zoopla”

Visits since ChatGPT launched

all visits, Nov 2022
132.7M
all visits, Nov 2022
all visits, Oct 2026
120.9M
all visits, Oct 2026
organic search visits, Oct 2026
22.4M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
71K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

instagram.com is also in the top 100 in Australia and United States.