Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #76 / Reference and knowledge / publisher / Encyclopaedia Britannica

merriam-webster.com grew its search traffic 14%.

estimated monthly search visits, Oct 2024
1.4M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.6M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+14%
change in estimated search traffic
change in keywords ranking top 3
+58%
change in keywords ranking top 3

Estimated search traffic

0880K1.8M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.4MOct 20251.6MOct 20261.6M
merriam-webster.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

057K114K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202466KOct 202573KOct 2026104K
merriam-webster.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 177,296 ranking keywords in Oct 2026, against 500,697 in Oct 2024.

How often AI answers cite merriam-webster.com

EngineCitations in the Ahrefs index
ChatGPT471
Google AI Mode4,676
Gemini979

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about merriam-webster.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 51 of 5
Google AI Mode1 of 50 of 5
Gemini0 of 50 of 5
  1. What does the word “what” mean, and how is it used in questions and sentences?from the keyword “what”
  2. How does Quordle work, and what are the rules?from the keyword “quordle”
  3. What are the meanings of “chat”, with examples showing how the word is used?from the keyword “chat”
  4. Can you give examples of 5 letter words and explain their meanings?from the keyword “5 letter words”
  5. What does “iconic” mean, and how is it used in sentences?from the keyword “iconic”

Visits since ChatGPT launched

all visits, Nov 2022
1.6M
all visits, Nov 2022
all visits, Oct 2026
4.2M
all visits, Oct 2026
organic search visits, Oct 2026
2.6M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
57
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

merriam-webster.com is also in the top 100 in United Kingdom and United States.