Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #100 / Reference and knowledge / publisher / Encyclopaedia Britannica

merriam-webster.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
3.6M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
3.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+8%
change in estimated search traffic
change in keywords ranking top 3
+62%
change in keywords ranking top 3

Estimated search traffic

02.2M4.3M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20243.6MOct 20253.9MOct 20263.9M
merriam-webster.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

070K141K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202479KOct 202587KOct 2026128K
merriam-webster.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 221,405 ranking keywords in Oct 2026, against 626,764 in Oct 2024.

How often AI answers cite merriam-webster.com

EngineCitations in the Ahrefs index
ChatGPT650
Google AI Mode8,162
Gemini1,447

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about merriam-webster.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 52 of 5
Google AI Mode2 of 50 of 5
Gemini2 of 50 of 5
  1. Where can I find today’s Quordle puzzle and dated hints?from the keyword “quordle today”
  2. How does Octordle work, and what are its rules?from the keyword “octordle”
  3. Can you give examples of 5 letter words and explain their meanings?from the keyword “5 letter words”
  4. How does “quordle” work, and what costs, terms and limitations should I check?from the keyword “quordle”
  5. What does the word “in” mean, and how is it used in sentences?from the keyword “in”

Visits since ChatGPT launched

all visits, Nov 2022
3.1M
all visits, Nov 2022
all visits, Oct 2026
6.0M
all visits, Oct 2026
organic search visits, Oct 2026
2.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
1K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

merriam-webster.com is also in the top 100 in Australia and United States.