Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #34 / Reference and knowledge / publisher / Encyclopaedia Britannica

merriam-webster.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
29.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
30.8M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+4%
change in estimated search traffic
change in keywords ranking top 3
+15%
change in keywords ranking top 3

Estimated search traffic

017.9M35.9M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202429.5MOct 202532.6MOct 202630.8M
merriam-webster.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0484K968K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024762KOct 2025780KOct 2026880K
merriam-webster.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,349,365 ranking keywords in Oct 2026, against 4,030,875 in Oct 2024.

How often AI answers cite merriam-webster.com

EngineCitations in the Ahrefs index
ChatGPT4,929
Google AI Mode27,009
Gemini6,137

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about merriam-webster.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 51 of 5
Google AI Mode3 of 51 of 5
Gemini3 of 50 of 5
  1. How does Octordle work, and what are its rules?from the keyword “octordle”
  2. How does “quordle” work, and what costs, terms and limitations should I check?from the keyword “quordle”
  3. Can you give examples of 5 letter words and explain their meanings?from the keyword “5 letter words”
  4. How can I use a thesaurus to find synonyms and check their meaning in context?from the keyword “thesaurus”
  5. How can I use a dictionary to check definitions, pronunciation and word usage?from the keyword “dictionary”

Visits since ChatGPT launched

all visits, Nov 2022
36.3M
all visits, Nov 2022
all visits, Oct 2026
91.2M
all visits, Oct 2026
organic search visits, Oct 2026
46.3M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
20K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

merriam-webster.com is also in the top 100 in Australia and United Kingdom.