Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #57 / Entertainment and streaming / Netflix

netflix.com kept its Google rankings and lost 15% of its search traffic.

estimated monthly search visits, Oct 2024
2.0M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.7M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−15%
change in estimated search traffic
change in keywords ranking top 3
+21%
change in keywords ranking top 3

Estimated search traffic

01.5M2.9M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20242.0MOct 20252.7MOct 20261.7M
netflix.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

024K47K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202431KOct 202543KOct 202638K
netflix.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 113,048 ranking keywords in Oct 2026, against 298,173 in Oct 2024.

How often AI answers cite netflix.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode771
Gemini255

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about netflix.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode4 of 51 of 5
Gemini4 of 50 of 5
  1. Where can I compare current Netflix plans in Australia, including price, features and conditions?from the keyword “netflix plans”
  2. Give me an overview of Voicemails for Isabelle, identifying the work and any confirmed release or cast information.from the keyword “voicemails for isabelle”
  3. Who is Nedd Brockmann? Give a factual biographical overview using reliable sources.from the keyword “nedd brockmann”
  4. Give me an overview of “The Watcher”, identifying the work and release year being discussed.from the keyword “the watcher”
  5. Give me an overview of KPop Demon Hunters, with reliable information about the work and its creators.from the keyword “kpop demon hunters”

Visits since ChatGPT launched

all visits, Nov 2022
28.9M
all visits, Nov 2022
all visits, Oct 2026
31.8M
all visits, Oct 2026
organic search visits, Oct 2026
2.2M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
14K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

netflix.com is also in the top 100 in United Kingdom and United States.