Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
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All sites / United States / #36 / Entertainment and streaming / Netflix

netflix.com kept its Google rankings and lost 13% of its search traffic.

estimated monthly search visits, Oct 2024
26.9M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
23.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−13%
change in estimated search traffic
change in keywords ranking top 3
+52%
change in keywords ranking top 3

Estimated search traffic

025.3M50.6M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202426.9MOct 202546.0MOct 202623.4M
netflix.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0169K339K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024199KOct 2025308KOct 2026302K
netflix.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 747,379 ranking keywords in Oct 2026, against 2,539,250 in Oct 2024.

How often AI answers cite netflix.com

EngineCitations in the Ahrefs index
ChatGPT9,740
Google AI Mode7,634
Gemini2,846

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about netflix.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT3 of 53 of 5
Google AI Mode4 of 52 of 5
Gemini3 of 51 of 5
  1. Give me an overview of “kpop demon hunters”, with links to reliable sources.from the keyword “kpop demon hunters”
  2. Who is in the cast of Love Is Blind, with the country edition and season identified?from the keyword “love is blind cast”
  3. Where can I find FIFA World Cup games, with the tournament year, match dates and viewing availability clearly identified?from the keyword “fifa world cup games”
  4. How can I manage a Netflix account using official account settings and support?from the keyword “netflix account”
  5. What well-reviewed movies are currently available on Netflix in the United States, and what genres and age ratings do they have?from the keyword “best movies on netflix”

Visits since ChatGPT launched

all visits, Nov 2022
274.7M
all visits, Nov 2022
all visits, Oct 2026
278.3M
all visits, Oct 2026
organic search visits, Oct 2026
32.2M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
159K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

netflix.com is also in the top 100 in Australia and United Kingdom.