All sites / Australia / #1 / Reference and knowledge / publisher / Wikimedia Foundation
wikipedia.org kept its Google rankings and lost 20% of its search traffic.
estimated monthly search visits, Oct 2024
50.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
39.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−20%
change in estimated search traffic
change in keywords ranking top 3
+10%
change in keywords ranking top 3
Estimated search traffic
wikipedia.org, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
wikipedia.org, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 3,010,196 ranking keywords in Oct 2026, against 7,435,870 in Oct 2024.
How often AI answers cite wikipedia.org
Engine
Citations in the Ahrefs index
ChatGPT
50,717
Google AI Mode
65,890
Gemini
41,285
Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.
Five questions we ask the AI engines about wikipedia.org
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
0 of 5
1 of 5
Google AI Mode
4 of 5
4 of 5
Gemini
4 of 5
4 of 5
Who is or was Matthew Perry? Identify the person being discussed and give a factual biographical overview.from the keyword “matthew perry”
Give me an overview of BBC News and its official news services.from the keyword “bbc news”
How does Wordle work, and where can I find its official rules?from the keyword “wordle”
Who was Jeffrey Dahmer? Give a factual, non-graphic biographical overview using reliable sources.from the keyword “jeffrey dahmer”
Where can I find FIFA World Cup brackets, with the tournament year and match results clearly identified?from the keyword “fifa world cup brackets”
Visits since ChatGPT launched
all visits, Nov 2022
82.2M
all visits, Nov 2022
all visits, Oct 2026
73.9M
all visits, Oct 2026
organic search visits, Oct 2026
51.2M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
15K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
