All sites / United States / #4 / Reference and knowledge / publisher / Wikimedia Foundation
wikipedia.org kept its Google rankings and lost 20% of its search traffic.
estimated monthly search visits, Oct 2024
594.0M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
477.0M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−20%
change in estimated search traffic
change in keywords ranking top 3
+26%
change in keywords ranking top 3
Estimated search traffic
wikipedia.org, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
wikipedia.org, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 23,731,163 ranking keywords in Oct 2026, against 62,951,445 in Oct 2024.
How often AI answers cite wikipedia.org
Engine
Citations in the Ahrefs index
ChatGPT
368,892
Google AI Mode
446,066
Gemini
304,559
Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.
Five questions we ask the AI engines about wikipedia.org
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
0 of 5
0 of 5
Google AI Mode
4 of 4
4 of 4
Gemini
4 of 5
4 of 5
Give me an overview of “matthew perry”, with links to reliable sources.from the keyword “matthew perry”
Give me an overview of “chatgpt”, with links to reliable sources.from the keyword “chatgpt”
Give me an overview of “jeffrey dahmer”, with links to reliable sources.from the keyword “jeffrey dahmer”
Give a non-explicit overview of FetLife’s purpose, age restrictions and privacy policies, without describing sexual content or providing links.from the keyword “fetlife”
Give me an overview of “world cup”, with links to reliable sources.from the keyword “world cup”
Visits since ChatGPT launched
all visits, Nov 2022
1.1B
all visits, Nov 2022
all visits, Oct 2026
1.1B
all visits, Oct 2026
organic search visits, Oct 2026
614.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
445K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
