All sites / United Kingdom / #1 / Reference and knowledge / publisher / Wikimedia Foundation
wikipedia.org kept its Google rankings and lost 27% of its search traffic.
estimated monthly search visits, Oct 2024
161.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
117.8M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−27%
change in estimated search traffic
change in keywords ranking top 3
+16%
change in keywords ranking top 3
Estimated search traffic
wikipedia.org, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
wikipedia.org, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 4,493,469 ranking keywords in Oct 2026, against 10,594,907 in Oct 2024.
How often AI answers cite wikipedia.org
Engine
Citations in the Ahrefs index
ChatGPT
118,277
Google AI Mode
147,196
Gemini
85,906
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about wikipedia.org
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
1 of 5
2 of 5
Google AI Mode
3 of 5
3 of 5
Gemini
3 of 5
1 of 5
Give me an overview of “jeffrey dahmer”, with links to reliable sources.from the keyword “jeffrey dahmer”
Give me an overview of “wordle”, with links to reliable sources.from the keyword “wordle”
Where can I find FIFA World Cup fixtures and results, with the tournament year and match dates identified?from the keyword “fifa world cup games”
Give me an overview of “alec baldwin”, with links to reliable sources.from the keyword “alec baldwin”
Where can I find FIFA World Cup brackets, with the tournament year clearly identified?from the keyword “fifa world cup brackets”
Visits since ChatGPT launched
all visits, Nov 2022
219.5M
all visits, Nov 2022
all visits, Oct 2026
157.4M
all visits, Oct 2026
organic search visits, Oct 2026
81.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
47K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
