Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #59 / Marketplaces and classifieds / Etsy

etsy.com lost rankings and 54% of its search traffic.

estimated monthly search visits, Oct 2024
9.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.3M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−54%
change in estimated search traffic
change in keywords ranking top 3
−43%
change in keywords ranking top 3

Estimated search traffic

05.1M10.2M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20249.3MOct 20256.1MOct 20264.3M
etsy.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0161K321K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024292KOct 2025109KOct 2026168K
etsy.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 600,940 ranking keywords in Oct 2026, against 3,737,957 in Oct 2024.

How often AI answers cite etsy.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Modewithheld, failed consistency check
Gemini1,772

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about etsy.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini5 of 53 of 5
  1. How can I filter Etsy listings to UK-based sellers and check delivery and return terms?from the keyword “etsy uk only”
  2. What should I know about becoming an Etsy seller, including fees, shop requirements and selling policies?from the keyword “etsy seller”
  3. Where can I check current Etsy coupon codes and their eligibility and expiry conditions?from the keyword “etsy coupon code”
  4. How does “etsy shop” work, and what costs, terms and limitations should I check?from the keyword “etsy shop”
  5. How can I shop on Etsy in the United Kingdom and check seller location, prices and delivery terms?from the keyword “etsy uk”

Visits since ChatGPT launched

all visits, Nov 2022
42.7M
all visits, Nov 2022
all visits, Oct 2026
33.6M
all visits, Oct 2026
organic search visits, Oct 2026
4.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
23K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

etsy.com is also in the top 100 in Australia and United States.