Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #35 / Marketplaces and classifieds / Etsy

etsy.com lost rankings and 62% of its search traffic.

estimated monthly search visits, Oct 2024
37.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
14.0M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−62%
change in estimated search traffic
change in keywords ranking top 3
−27%
change in keywords ranking top 3

Estimated search traffic

020.5M41.0M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202437.2MOct 202525.5MOct 202614.0M
etsy.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0914K1.8M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.7MOct 2025568KOct 20261.2M
etsy.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 3,618,774 ranking keywords in Oct 2026, against 21,917,284 in Oct 2024.

How often AI answers cite etsy.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Modewithheld, failed consistency check
Gemini7,158

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about etsy.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT3 of 52 of 5
Google AI Mode3 of 53 of 5
Gemini3 of 52 of 5
  1. How does “etsy shop” work, and what costs, terms and limitations should I check?from the keyword “etsy shop”
  2. How do I start an Etsy shop?from the keyword “how to start an etsy shop”
  3. What is Etsy, and how can I compare products, seller information, prices and returns?from the keyword “etsy”
  4. Where can I find a map of the United States showing state names and boundaries?from the keyword “us map”
  5. What is The Loaded Tea Shop, and where can I verify its products, prices and shopping terms?from the keyword “the loaded tea shop”

Visits since ChatGPT launched

all visits, Nov 2022
250.7M
all visits, Nov 2022
all visits, Oct 2026
206.0M
all visits, Oct 2026
organic search visits, Oct 2026
38.5M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
182K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

etsy.com is also in the top 100 in Australia and United Kingdom.