All sites / United Kingdom / #32 / News and media / publisher / The New York Times Company
nytimes.com kept its Google rankings and lost 32% of its search traffic.
estimated monthly search visits, Oct 2024
21.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
14.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−32%
change in estimated search traffic
change in keywords ranking top 3
−2%
change in keywords ranking top 3
Estimated search traffic
nytimes.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
nytimes.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 99,969 ranking keywords in Oct 2026, against 1,679,958 in Oct 2024.
How often AI answers cite nytimes.com
Engine
Citations in the Ahrefs index
ChatGPT
withheld, failed consistency check
Google AI Mode
3,607
Gemini
1
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about nytimes.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
5 of 5
5 of 5
Google AI Mode
4 of 5
1 of 5
Gemini
2 of 5
0 of 5
How does the Connections word puzzle work, and what are its rules?from the keyword “connections”
Where can I find today’s Wordle puzzle and dated hints?from the keyword “wordle today”
How does Wordle work, and what are its rules?from the keyword “wordle”
Where can I find today’s Connections puzzle and dated hints?from the keyword “connections today”
What is NYT Connections, and how do I play it?from the keyword “nyt connections”
Visits since ChatGPT launched
all visits, Nov 2022
53.5M
all visits, Nov 2022
all visits, Oct 2026
23.2M
all visits, Oct 2026
organic search visits, Oct 2026
3.8M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
5K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
