Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #62 / Technology and software / OpenAI

openai.com's earlier reading can't be compared fairly.

ChatGPT moved from chat.openai.com to chatgpt.com during 2024 and 2025, so openai.com's search traffic moved with it.

estimated monthly search visits, Oct 2024
12.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.8M
estimated monthly search visits, Oct 2026
change in estimated search traffic
n/a
change in estimated search traffic
change in keywords ranking top 3
−2%
change in keywords ranking top 3

Estimated search traffic

06.9M13.8M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202412.5MOct 20256.4MOct 20264.8M
openai.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

02K4K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20244KOct 20254KOct 20264K
openai.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 5,497 ranking keywords in Oct 2026, against 38,495 in Oct 2024.

How often AI answers cite openai.com

EngineCitations in the Ahrefs index
ChatGPT2,221
Google AI Mode359
Gemini157

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about openai.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini4 of 54 of 5
  1. Give me an overview of “chat gtp”, with links to reliable sources.from the keyword “chat gtp”
  2. What can I do with ChatGPT’s free version, and what are its limitations?from the keyword “chatgpt free”
  3. Give me an overview of “gpt chat”, with links to reliable sources.from the keyword “gpt chat”
  4. Give me an overview of “chatgpt”, with links to reliable sources.from the keyword “chatgpt”
  5. Give me an overview of “chat gbt”, with links to reliable sources.from the keyword “chat gbt”

Visits since ChatGPT launched

all visits, Nov 2022
850K
all visits, Nov 2022
all visits, Oct 2026
13.0M
all visits, Oct 2026
organic search visits, Oct 2026
773K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
2.8M
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

openai.com is also in the top 100 in Australia and United States.