Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #65 / Technology and software / OpenAI

openai.com's earlier reading can't be compared fairly.

ChatGPT moved from chat.openai.com to chatgpt.com during 2024 and 2025, so openai.com's search traffic moved with it.

estimated monthly search visits, Oct 2024
63.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
15.7M
estimated monthly search visits, Oct 2026
change in estimated search traffic
n/a
change in estimated search traffic
change in keywords ranking top 3
+9%
change in keywords ranking top 3

Estimated search traffic

035.0M70.0M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202463.7MOct 202530.9MOct 202615.7M
openai.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

013K25K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202421KOct 202521KOct 202623K
openai.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 40,079 ranking keywords in Oct 2026, against 291,191 in Oct 2024.

How often AI answers cite openai.com

EngineCitations in the Ahrefs index
ChatGPT11,122
Google AI Mode1,392
Gemini663

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about openai.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini5 of 54 of 5
  1. Give me an overview of “chat gpt”, with links to reliable sources.from the keyword “chat gpt”
  2. What can I do with ChatGPT’s free version, and what are its limitations?from the keyword “chatgpt free”
  3. Give me an overview of “chatgpt”, with links to reliable sources.from the keyword “chatgpt”
  4. Give me an overview of “chat gbt”, with links to reliable sources.from the keyword “chat gbt”
  5. What is OpenAI, and where can I find official information about its products and research?from the keyword “openai”

Visits since ChatGPT launched

all visits, Nov 2022
4.6M
all visits, Nov 2022
all visits, Oct 2026
80.5M
all visits, Oct 2026
organic search visits, Oct 2026
10.5M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
22.5M
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

openai.com is also in the top 100 in Australia and United Kingdom.